An identity on the move for the Prešov Halfmarathon

Realisation: August 2026

How to create an identity for a new running event that truly belongs to Prešov? We went back to the city's roots—to horses, racing, and the legendary Nestor.

Horse racing became the core of the identity. Jockey jerseys, race numbers, and characteristic patterns were translated into a contemporary visual system that gives the Prešov Halfmarathon its own distinct face while leaving plenty of room for future editions.

The result is an identity that unites sport, a local story, and a striking visual character.