A rare campaign for Nutricia Metabolics | Svet PKU

Realisation: February 2026

How to give visibility to what was previously unseen? We found a way to talk about rare diseases in a way that is understandable and relatable. The goal was to educate, raise awareness, and avoid alienation. The result is a nationwide campaign combining education, empathy, and respect for patients. The client gained communication that broke down barriers and raised awareness among the general public.