Realisation: august 2026

How to saddle up a half marathon

A new identity for the Garmin Prešov Halfmarathon

The half marathon returned to Prešov and needed an identity that would say Prešov at first glance. We found the answer in the locals' nickname, "Koňare" – roughly, "the horse folk". There are several stories behind it, but one caught our attention: in 1966, Nestor, a horse from Prešov, won the Grand Pardubice Steeplechase.

Grand Pardubice Steeplechase 1966

Historical photo of a jockey on a horse that inspired the Prešov Halfmarathon identity

From horse racing, we took the one thing it shares with running: race numbers. We built them into the logo, which turns it into a simple system for years to come: new edition, new number, new accent colour.

Graphic design of the number 1, the key element of the Prešov Halfmarathon visual identity

Our second source of inspiration was jockey silks and their bold geometric shapes. We turned them into patterns and graphic elements that run through the entire communication.

Geometric patterns from the Prešov Halfmarathon visual identity, inspired by jockey silks

Female runner with her medal after completing the Garmin Prešov Halfmarathon 2026.

Runners on the course during the Garmin Prešov Halfmarathon 2026

The logo is just the starting line. Numbers, colours and patterns add up to a system strong enough to carry social media, posters, merch and the medal.

Runner celebrating at the finish line of the Garmin Prešov Halfmarathon 2026

Series of advertising visuals from the Garmin Prešov Halfmarathon 2026 campaign

Red phone case with a Prešov Halfmarathon sticker featuring horses

Garmin Prešov Halfmarathon poster with a runner, a horse and the campaign slogan.

Overview of graphic elements and their use in the Prešov Halfmarathon visual identity

Social media impressions

1 872 403

New Instagram followers

1 915

Runners on the course

1 522